01 / PRODUCT STRATEGY
Strategic Product Vision &
High-Stakes UX
Strategic Product Vision & High-Stakes UX
From Industrial UX to AI-powered platforms. I transform technical complexity into intuitive, research-backed experiences that scale.
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02 / My approach
From Technical Chaos to Product Clarity
My strategy for building scalable, research-backed products.
Strategic Discovery
I synchronize technical constraints with long-term business objectives to ensure product viability
User-Centric Research
I eliminate product risk by replacing assumptions with data-driven user insights and behavioral research.
Iterative Validation
I validate logic and UX flows through rapid prototyping, identifying friction before a single line of code is written.
Purposeful Execution
I deliver high-fidelity systems where aesthetic excellence meets functional scalability and brand integrity.
03 / Projects
03 / Projects
Case Studies: From Critical Friction to Growth
Case Studies: From Critical Friction to Growth
Case Studies: From Critical Friction to Growth
Evidence-based design for complex systems: bridging industrial architecture, AI strategy, and community-driven products.
Evidence-based design for complex systems: bridging industrial architecture, AI strategy, and community-driven products.
Evidence-based design for complex systems: bridging industrial architecture, AI strategy, and community-driven products.
04 / About me
Bridging Clinical Rigor & Product Strategy
Bridging Clinical Rigor & Product Strategy
Bridging Clinical Rigor & Product Strategy
With a background in medicine and scientific research, I don't just design interfaces, I build the logic behind them. I specialize in complex information architecture and AI-driven systems where precision is non-negotiable.
My experience spans Poland, Argentina, and the US, from scaling startups to leading professional communities as a Projector Global Ambassador. Currently returning to Ukraine, I am focusing on high-stakes domains like Miltech and Healthtech, helping businesses navigate the intersection of AI strategy and human cognitive behavior.
Testimonials
Testimonials
Testimonials
During our time together at GenAI Works, I quickly saw how exceptional Anastasiia is as a Product Designer and teammate. We collaborated closely on the Hackathon App and our LMS, and from the very first day, it was clear that Anastasiia is a true user-experience advocate. She consistently prioritizes clarity, usability, and the real needs of users, often identifying problems and proposing solutions long before anyone else even notices them....
During our time together at GenAI Works, I quickly saw how exceptional Anastasiia is as a Product Designer and teammate. We collaborated closely on the Hackathon App and our LMS, and from the very first day, it was clear that Anastasiia is a true user-experience advocate. She consistently prioritizes clarity, usability, and the real needs of users, often identifying problems and proposing solutions long before anyone else even notices them....
Mariia Ternovska, Community Manager at GenAI Works
Mariia Ternovska, Community Manager at GenAI Works
I had a pleasure of working with Anastasiia Hladun during her tenure as a Product Designer at GenAI.Works. She is an exceptionally talented and dedicated designer who combines deep creativity with an active, product-first mindset…
I had a pleasure of working with Anastasiia Hladun during her tenure as a Product Designer at GenAI.Works. She is an exceptionally talented and dedicated designer who combines deep creativity with an active, product-first mindset…
Oleksii Popov, Engineering Leader, CTO
Oleksii Popov, Engineering Leader, CTO
I had the pleasure of working alongside Anastasiia. She showed great empathy for users, a keen eye for design decisions, and happy ability to organise and implement changes rapidly across a large number of projects.. often concurrently. She was a great asset to the team and I’m sure will continue to be in her next role. Keep it up Anastasiia and we look forward to seeing you continue to rise…
I had the pleasure of working alongside Anastasiia. She showed great empathy for users, a keen eye for design decisions, and happy ability to organise and implement changes rapidly across a large number of projects.. often concurrently. She was a great asset to the team and I’m sure will continue to be in her next role. Keep it up Anastasiia and we look forward to seeing you continue to rise…
Rory Dickenson, Director of Marketing at GenAI Works
Rory Dickenson, Director of Marketing at GenAI Works
I had the pleasure of working with Anastasiia Hladun on one of our projects, and I’m truly glad to have had that opportunity. Anastasiia brought an exceptional mix of creativity, precision, and collaboration to the team. Her design skills stood out from day one — she has a great eye for detail, user experience, and aesthetic balance, always ensuring that every design decision served both functionality and clarity….
I had the pleasure of working with Anastasiia Hladun on one of our projects, and I’m truly glad to have had that opportunity. Anastasiia brought an exceptional mix of creativity, precision, and collaboration to the team. Her design skills stood out from day one — she has a great eye for detail, user experience, and aesthetic balance, always ensuring that every design decision served both functionality and clarity….
Orkhan Nasirli, Product Manager
Orkhan Nasirli, Product Manager
05 / Blog
Insights & Perspectives
Insights & Perspectives
Insights & Perspectives
01 / PRODUCT STRATEGY
Strategic Product Vision &
High-Stakes UX
From Industrial UX to AI-powered platforms. I transform technical complexity into intuitive, research-backed experiences that scale.
Scroll down
01 / PRODUCT STRATEGY
01 / PRODUCT STRATEGY
Strategic Product Vision & High-Stakes UX
From Industrial UX to AI-powered platforms. I transform technical complexity into intuitive, research-backed experiences that scale.
Scroll down
Scroll down
Hello, I’m Ana - the mind behind ARD. A Product Designer with 5 years of expertise in turning technical chaos into human-centric solutions. Based in Buenos Aires, designing for the world. Let’s build with intent!
Hello, I’m Anastasiia. I’m a Product Designer and UX Researcher focused on strategic product vision
Hello, I’m Anastasiia. I’m a Product Designer and UX Researcher focused on strategic product vision
02 / My approach
02 / My approach
From Technical Chaos to Product Clarity
From Technical Chaos to Product Clarity
From Technical Chaos to Product Clarity
My strategy for building scalable, research-backed products.
My strategy for building scalable, research-backed products.
Strategic Discovery
Strategic Discovery
Strategic Discovery
I align technical vision with business goals.
I synchronize technical constraints with long-term business objectives to ensure product viability
I synchronize technical constraints with long-term business objectives to ensure product viability
User-Centric Research
User-Centric Research
User-Centric Research
I replace assumptions with evidence-based insights.
I eliminate product risk by replacing assumptions with data-driven user insights and behavioral research.
I eliminate product risk by replacing assumptions with data-driven user insights and behavioral research.
Iterative Validation
Iterative Validation
Iterative Validation
I test, analyze, and fix before development starts.
I validate logic and UX flows through rapid prototyping, identifying friction before a single line of code is written.
I validate logic and UX flows through rapid prototyping, identifying friction before a single line of code is written.
Purposeful Execution
Purposeful Execution
Purposeful Execution
I bridge clean UI with a strong brand identity.
I deliver high-fidelity systems where aesthetic excellence meets functional scalability and brand integrity.
I deliver high-fidelity systems where aesthetic excellence meets functional scalability and brand integrity.