UX research
The Elite Ecosystem: Designing for Global Authority
The Elite Ecosystem: Designing for Global Authority
The Elite Ecosystem: Designing for Global Authority
The Elite Ecosystem: Designing for Global Authority
Year:
2025
Industry
AI / Community
Duration:
8 months
Designing for Authority
Designing for Authority
In a fast-paced startup environment, your digital "facade" is often your strongest asset. My objective was to create high-status entry points for two critical groups: Investors and AI Council Experts. These wasn't just about marketing; it was about establishing the startup’s legitimacy in a crowded GenAI market.
In a fast-paced startup environment, your digital "facade" is often your strongest asset. My objective was to create high-status entry points for two critical groups: Investors and AI Council Experts. These wasn't just about marketing; it was about establishing the startup’s legitimacy in a crowded GenAI market.
54% of our audience were Business Owners and Managers
54% of our audience were Business Owners and Managers
The Challenge:
The Challenge:
After identifying that 54% of our audience were Business Owners and Managers, I realized the existing "startup" aesthetic was a major barrier. These stakeholders required a level of transparency and professionalism that the platform lacked.
After identifying that 54% of our audience were Business Owners and Managers, I realized the existing "startup" aesthetic was a major barrier. These stakeholders required a level of transparency and professionalism that the platform lacked.
The Design Goal:
The Design Goal:
I spearheaded the design of three "Elite" entry points - Investment, AI Council, and Sales - specifically engineered to solve the "Trust Gap" identified by 57% of our research participants.
I spearheaded the design of three "Elite" entry points - Investment, AI Council, and Sales - specifically engineered to solve the "Trust Gap" identified by 57% of our research participants.
Landing pages
Landing pages
Landing pages
Result:
Result:
We successfully transformed the "Trust Gap" into a competitive advantage, creating a brand identity that was perceived as mature, transparent, and ready for high-level partnership.
We successfully transformed the "Trust Gap" into a competitive advantage, creating a brand identity that was perceived as mature, transparent, and ready for high-level partnership.
Next Projects
Next Projects
Next Projects
