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Product Design

Igrovary: A UX Case Study

Igrovary: A UX Case Study

Igrovary: A UX Case Study

Igrovary: A UX Case Study

Year:

2025-2026

Industry

GameDev / Community

Platform:

Web Responsive (Desktop & Mobile)

Duration:

4 months

Challenge

Challenge

The Ukrainian indie gamedev community was fragmented within the chaos of Discord channels, where vital knowledge, events, and projects were constantly vanishing into chat archives.

The Ukrainian indie gamedev community was fragmented within the chaos of Discord channels, where vital knowledge, events, and projects were constantly vanishing into chat archives.

Solution

Solution

I designed a structured web ecosystem that transforms casual communication into social capital, featuring a project showcase, a centralized event calendar, and a community-driven knowledge base.

I designed a structured web ecosystem that transforms casual communication into social capital, featuring a project showcase, a centralized event calendar, and a community-driven knowledge base.

How I think

Inside the Process

Inside the Process

Inside the Process

Phase 1: Framing the Problem

From Communication Chaos to Structured Growth

Identifying long-term growth limitations within chat-based communities and defining a unified product vision through stakeholder interviews.

Phase 2: Understanding the Players

Designing for 4 Core Gamedev Roles

Translating raw community survey data into four actionable personas and a Customer Journey Map to pinpoint visibility-related friction.

Phase 3: Defining the MVP1 Roadmap

Balancing Ambition with Reality

Utilizing an Impact-Effort Matrix to prioritize high-value features and align the development scope with technical constraints.

Phases 4 & 5: Testing & Refinement

The Pivot: Validation Through Iteration

Pivoting the project entry architecture after usability testing revealed that 80% of users struggled with external links.

Phase 6: High-Fidelity & Mobile Experience

Aesthetics That Work "On the Go"

Crafting a game-inspired visual identity while optimizing complex workflows for mobile via Sticky Footers and Bottom Sheets.

Phase 7: Measuring Future Success

Metrics for Long-Term Growth

Establishing North Star metrics, such as the Project Publication Completion Rate, to ensure data-driven product iterations.

Phase 1: Framing the Problem

From Communication Chaos to Structured Growth

Identifying long-term growth limitations within chat-based communities and defining a unified product vision through stakeholder interviews.

Phase 1: Framing the Problem

From Communication Chaos to Structured Growth

Identifying long-term growth limitations within chat-based communities and defining a unified product vision through stakeholder interviews.

Phase 1: Framing the Problem

From Communication Chaos to Structured Growth

Identifying long-term growth limitations within chat-based communities and defining a unified product vision through stakeholder interviews.

Phase 2: Understanding the Players

Designing for 4 Core Gamedev Roles

Translating raw community survey data into four actionable personas and a Customer Journey Map to pinpoint visibility-related friction.

Phase 2: Understanding the Players

Designing for 4 Core Gamedev Roles

Translating raw community survey data into four actionable personas and a Customer Journey Map to pinpoint visibility-related friction.

Phase 2: Understanding the Players

Designing for 4 Core Gamedev Roles

Translating raw community survey data into four actionable personas and a Customer Journey Map to pinpoint visibility-related friction.

Phase 3: Defining the MVP1 Roadmap

Balancing Ambition with Reality

Utilizing an Impact-Effort Matrix to prioritize high-value features and align the development scope with technical constraints.

Phase 3: Defining the MVP1 Roadmap

Balancing Ambition with Reality

Utilizing an Impact-Effort Matrix to prioritize high-value features and align the development scope with technical constraints.

Phases 4 & 5: Testing & Refinement

The Pivot: Validation Through Iteration

Pivoting the project entry architecture after usability testing revealed that 80% of users struggled with external links.

Phases 4 & 5: Testing & Refinement

The Pivot: Validation Through Iteration

Pivoting the project entry architecture after usability testing revealed that 80% of users struggled with external links.

Phase 3: Defining the MVP1 Roadmap

Balancing Ambition with Reality

Utilizing an Impact-Effort Matrix to prioritize high-value features and align the development scope with technical constraints.

Phase 3: Defining the MVP1 Roadmap

Balancing Ambition with Reality

Utilizing an Impact-Effort Matrix to prioritize high-value features and align the development scope with technical constraints.

Phases 4 & 5: Testing & Refinement

The Pivot: Validation Through Iteration

Pivoting the project entry architecture after usability testing revealed that 80% of users struggled with external links.

Phases 4 & 5: Testing & Refinement

The Pivot: Validation Through Iteration

Pivoting the project entry architecture after usability testing revealed that 80% of users struggled with external links.

Phase 6: High-Fidelity & Mobile Experience

Aesthetics That Work "On the Go"

Crafting a game-inspired visual identity while optimizing complex workflows for mobile via Sticky Footers and Bottom Sheets.

Phase 6: High-Fidelity & Mobile Experience

Aesthetics That Work "On the Go"

Crafting a game-inspired visual identity while optimizing complex workflows for mobile via Sticky Footers and Bottom Sheets.

Phase 6: High-Fidelity & Mobile Experience

Aesthetics That Work "On the Go"

Crafting a game-inspired visual identity while optimizing complex workflows for mobile via Sticky Footers and Bottom Sheets.

Phase 7: Measuring Future Success

Metrics for Long-Term Growth

Establishing North Star metrics, such as the Project Publication Completion Rate, to ensure data-driven product iterations.

Phase 7: Measuring Future Success

Metrics for Long-Term Growth

Establishing North Star metrics, such as the Project Publication Completion Rate, to ensure data-driven product iterations.

Phase 7: Measuring Future Success

Metrics for Long-Term Growth

Establishing North Star metrics, such as the Project Publication Completion Rate, to ensure data-driven product iterations.

Summary

Summary

Igrovary successfully evolved from a fragmented Discord community into a structured, scalable hub that empowers the Ukrainian indie gamedev scene. By balancing technical feasibility with research-driven insights, I delivered a responsive platform that simplifies project showcasing and professional networking for creators on the go. This project establishes a measurable foundation for long-term community growth, ensuring that every design decision serves the ultimate goal of turning casual interaction into social capital.

Igrovary successfully evolved from a fragmented Discord community into a structured, scalable hub that empowers the Ukrainian indie gamedev scene. By balancing technical feasibility with research-driven insights, I delivered a responsive platform that simplifies project showcasing and professional networking for creators on the go. This project establishes a measurable foundation for long-term community growth, ensuring that every design decision serves the ultimate goal of turning casual interaction into social capital.

Next Projects

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