UX research
The Sales Page
The Sales Page
The Sales Page
The Sales Page
Year:
2025
Industry
AI / Community
Duration:
8 months
Leveraging a Global AI Community
Leveraging a Global AI Community
This page was engineered to transform the platform’s organic growth into a high-value media and publishing asset. My design strategy focused on visualizing the tangible ROI for partners by showcasing the sheer scale and professional quality of our 12M+ community members.
This page was engineered to transform the platform’s organic growth into a high-value media and publishing asset. My design strategy focused on visualizing the tangible ROI for partners by showcasing the sheer scale and professional quality of our 12M+ community members.
This satisfies the "Business Owner" segment (28.6% of users) who look for scale and international market
Data-Driven Audience Quality
Data-Driven Audience Quality
I prioritized these "Seniority Metrics" to prove that partners aren't just buying "eyeballs," but direct access to the decision-makers identified in my research.
I prioritized these "Seniority Metrics" to prove that partners aren't just buying "eyeballs," but direct access to the decision-makers identified in my research.
Research Influence: This is a direct reflection of our validated user base: 54% are Business Owners and Managers.
Research Influence: This is a direct reflection of our validated user base: 54% are Business Owners and Managers.
Radical Transparency in Ad Placement
Radical Transparency in Ad Placement
I designed each card to function as a "Mini-Report." By showing exact impressions, click rates, and engagement for every placement, I removed the "Trust Gap," providing the clarity that high-stakes partners require before commitment.
I designed each card to function as a "Mini-Report." By showing exact impressions, click rates, and engagement for every placement, I removed the "Trust Gap," providing the clarity that high-stakes partners require before commitment.
Research Influence: 57% of participants demanded transparency.
Research Influence: 57% of participants demanded transparency.
Scaling Partnerships through Process
Scaling Partnerships through Process
High-level stakeholders value efficiency. I created a clean, numbered progression that moves from "Start the Conversation" to "Strategic Scaling," framing the platform as a professional partner rather than just a service provider.
High-level stakeholders value efficiency. I created a clean, numbered progression that moves from "Start the Conversation" to "Strategic Scaling," framing the platform as a professional partner rather than just a service provider.
Addressing the 52% Social Proof Requirement
Addressing the 52% Social Proof Requirement
By showcasing high-level success stories, I provided the Engineering and Sales teams with a "Proof of Concept" tool that effectively counters objections about the quality of the AI community.
By showcasing high-level success stories, I provided the Engineering and Sales teams with a "Proof of Concept" tool that effectively counters objections about the quality of the AI community.
Research Influence: My research indicated that 52% of users identified "Social Proof and Reviews" as their primary driver for trust.
Research Influence: My research indicated that 52% of users identified "Social Proof and Reviews" as their primary driver for trust.
Result:
Result:
We successfully transformed the "Trust Gap" into a competitive advantage, creating a brand identity that was perceived as mature, transparent, and ready for high-level partnership.
We successfully transformed the "Trust Gap" into a competitive advantage, creating a brand identity that was perceived as mature, transparent, and ready for high-level partnership.
Other landings
Other landings
Other landings
