UX research
The AI Council
The AI Council
The AI Council
The AI Council
Year:
2025
Industry
AI / Community
Duration:
8 months
Designing for Authority
Designing for Authority
The AI Council was designed as an exclusive ecosystem for global leaders and innovators. My primary goal was to create a high-status visual environment that addressed the core psychological drivers of our "Elite" segment: professional recognition and high-impact networking.
The AI Council was designed as an exclusive ecosystem for global leaders and innovators. My primary goal was to create a high-status visual environment that addressed the core psychological drivers of our "Elite" segment: professional recognition and high-impact networking.
54% of our audience were Business Owners and Managers
54% of our audience were Business Owners and Managers
Visualizing the Network (The "Orbs" Concept)
Visualizing the Network (The "Orbs" Concept)
I used a dynamic composition of floating expert avatars to create a sense of scale and diversity within the network.
I used a dynamic composition of floating expert avatars to create a sense of scale and diversity within the network.
Research Influence: With 35.7% of users seeking career growth, the primary value of the AI Council is the Networking.
Research Influence: With 35.7% of users seeking career growth, the primary value of the AI Council is the Networking.
"Meet Some Of Our Council Members" section
"Meet Some Of Our Council Members" section
By showcasing high-profile members with their official titles and institutional affiliations, I transformed the page from a simple landing site into a "Digital Wall of Fame," establishing immediate credibility.
By showcasing high-profile members with their official titles and institutional affiliations, I transformed the page from a simple landing site into a "Digital Wall of Fame," establishing immediate credibility.
Research Influence: This section is a direct response to the 49% of users who demanded "Verified instructor/expert profiles" before trusting a platform.
Research Influence: This section is a direct response to the 49% of users who demanded "Verified instructor/expert profiles" before trusting a platform.
Benefit-Led Value Proposition
Benefit-Led Value Proposition
I structured the benefits to appeal to professional ambition—focusing on "Recognition & Visibility" and "Revenue Opportunities" to align with the self-actualization goals of high-level stakeholders.
I structured the benefits to appeal to professional ambition—focusing on "Recognition & Visibility" and "Revenue Opportunities" to align with the self-actualization goals of high-level stakeholders.
Research Influence: 35.7% of our users are motivated primarily by "Career Growth".
Research Influence: 35.7% of our users are motivated primarily by "Career Growth".
Result:
Result:
We successfully transformed the "Trust Gap" into a competitive advantage, creating a brand identity that was perceived as mature, transparent, and ready for high-level partnership.
We successfully transformed the "Trust Gap" into a competitive advantage, creating a brand identity that was perceived as mature, transparent, and ready for high-level partnership.
Other landings
Other landings
